Record Store Day 2013

April means it’s Record Store Day, and The Drift Record Shop in Totnes are doing something special: Gold Panda and Luke Abbott are playing gigs in the shop!
So the shop needed a poster to trumpet about getting some of the biggest acts yet to perform there, so I worked with Rupert at Drift to hammer something out…

The image needed to be fairly bold, with the act names popping out so people would notice, so I got into mixing up watery acrylic paint and writing out text with a rectangular foam brush on big sheets of newsprint paper over and over, trying to get it as bold and flowing as possible…

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Texture, anybody?

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You can see the water and the paint separating a bit here…

Record Store Day 2013 poster rough
Dropping the scans into Photoshop, I mocked this up…

Record Store Day 2013 poster rough

Record Store Day 2013 poster rough
If you seem into, you can see all the thresholded bristle texture and edging on here…

Record Store Day 2013 poster rough
Another mock-up. The texture wasn’t quite coming through on this one, although there were some nice bits.

Record Store Day 2013 poster rough
So it was time for a bit of a rethink, so we went for loose-based-on-formal, and it seemed to work. So it wasn’t long before Rupert did a bit of jiggery-pokery and had a poster!

Record Store Day 2013 Poster
The final Record Store Day 2013 Poster – click through to see larger!

The plan is to sell these on the day – the 20th of April – in the record shop, so anybody who comes to the gig can buy a poster too if they feel like it.
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The posters on the shop counter.

xAnd some in the window! See you on the 20th!